K-pop goes global with Google Apps

posted Dec 27, 2012, 1:27 AM by Unknown user   [ updated Dec 27, 2012, 1:30 AM ]
YG Entertainment is a record label and talent agency based in Seoul, South Korea, specializing in R&B and hip hop music. [They] represent some of the biggest names in Korean music including BIGBANG2NE1Lee Hi — and of course, rapper PSY, whose “Gangnam Style” recently became the most popular YouTube video of all time. 

With artists all over the world and a third of [their] staff out of the country all the time, [they needed] a communication system [they could] rely on. Prior to moving to Google Apps, [their] email system was run from a local Korean server. This was fine while [they] were in Korea, but was unreliable when working internationally. When looking for alternatives, [they] wanted mobility, speed and stability for teams and artists on the go. As a creative business using both Macintosh and Windows, [they] also wanted something which would be compatible with both operating systems. 

Google Apps worked well with all these requirements. Since making the switch to Gmail in June this year [they've] noticed a big increase in email reliability. [They've] also found the mobile experience is much better. Staff use smartphones and tablets to access Gmail and Calendar and find it much more intuitive than our previous system. [They] also like that Google Apps is priced according to the number of accounts, not the amount of storage that you use, so [they] only pay for what [they] use. 

As [they] continue to expand globally, nurturing Korean talent and bring stars like PSY onto the world stage, [they're] confident knowing that Google Apps can scale with [them].

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