First Team Real Estate has gone Google

posted Jan 3, 2013, 11:36 PM by Unknown user   [ updated Jan 3, 2013, 11:37 PM ]
Joe Desuta, Chief Information Officer of First Team Real Estate writes:

"In real estate there's a really quick litmus test to see if we should invest in any product: Will agents use it to list or sell more homes? Now that our agents use Google Apps, it's easier for them to provide the information our clients need. Many of our agents use Google+ Hangouts to meet with clients and review properties they've recently visited. Our business is based on relationships and personal interaction and Hangouts allows us to provide great customer service to our customers. With Google Sites, instead of sending clients a bunch of brochures or links to properties, the team now creates and shares customized sites with property listings and virtual tours. We even have branch offices that are using Google Sites and a shared Spreadsheet to update their “listing board” in real time and present it on the large flat screens throughout the office. Not only is this a great way for agents to stay current, but it is also great for our clients to see the collective power of First Team. By using Google Apps to run our business, the biggest difference is the personal touch we're able to provide to our clients and the speed at which we're able to get them information. And, of course, the email. The now-reliable email that’s the lifeblood of our business is backed by confidence we have in the Google Cloud. 

"The collaboration tools are also incredibly important for our internal staff - particularly our office managers and administrators. Our IT Development Manager uses Hangouts to hold meetings with his team and contractors that are spread out...sparing them countless hours of...traffic purgatory. We also have one person that manages the office administrators in all 45 of our branch locations who is responsible for keeping rosters for every office. This used to be a painful process - collecting 45 separate spreadsheets and then merging them once every few weeks. Now, it’s the master roster list is shared on Google Sheets and can be edited and updated instantly."

Read the full blog post here: